The future of Transacting
real estate is
Collaboration to a standard
Why Now?
In the email and portal era, training people to “detect and react” to phishing provided sufficient defense
That world no longer exists
In the AI era, human reactive defense is inadequate protection
“We can no longer rely on educating our employees or the training of our trading partners to outperform cybercriminals. With GenAI, it’s as challenging as avoiding deception by the industry’s most skilled and knowledgeable experts.”
With Generative AI and deepfakes in the hands of cybercriminals, transaction parties can’t trust anything they read, see, hear, or watch
View the FBI announcement here
Then we realized, the banking industry figured this out a long time ago
They build payment rails
Because rails are…
Trustworthy by design
To focus on business, not threats
Operated to a standard
To ensure interoperability and consistency
Restricted access
To prevent bad actors from co-mingling with legitimate businesses
Transacting real estate now requires a collaboration rail
A collaboration rail that is…
Trustworthy by design
For the parties to transact without fear of being phished
Operated to a standard
For automated and efficient communications about transactions without a cluttered inbox
Restricted access
Where only verified industry stakeholders are allowed to transact